RESPONSIVE WEB DESIGN

Responsive Web Design

Responsive web design is fluid grids, flexible images, and media queries. It was first defined in an article and a book by Ethan Marcotte.

Responsive web design (RWD) is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. RWD is one approach to the problem of designing for the multitude of devices available to customers, ranging from tiny phones to huge desktop monitors.

RWD uses so-called breakpoints to determine how the layout of a site will appear: one design is used above a breakpoint and another design is applied below that breakpoint. The breakpoints are commonly based on the width of the browser.

The same HTML is served to all devices, using CSS (which determines the layout of webpage) to change the appearance of the page. Rather than creating a separate site and corresponding codebase for wide-screen monitors, desktops, laptops, tablets and phones of all sizes, a single codebase can support users with differently sized viewports.

Mobile-Friendly Website

Every website we design is mobile-friendly (meaning that your site will always be viewable and function properly from a mobile device), but the mobile user experience is becoming increasingly important as consumers are spending more time engaging with brands through mobile devices.

...experience is responsive

The most streamlined approach to offering a cohesive mobile experience is responsive website design. A responsive website adapts its layout (the elements of your site text, icons and imagery, navigation, etc.) to the size of the device used to access the site.

Looking to ‘Go Responsive’ with your new website?

What’s the Difference?

So first up, what’s the key differences between responsive and adaptive design? Put simply, responsive is fluid and adapts to the size of the screen no matter what the target device. Responsive uses CSS media queries to change styles based on the target device such as display type, width, height etc., and only one of these is necessary for the site to adapt to different screens.

Adaptive design, on the other hand, uses static layouts based on breakpoints which don’t respond once they’re initially loaded.

Web Design UK

Just some of our happy clients

Greatest appreciation to you and your team for the outstanding job you did for us. The website is just what we wanted, and we were thrilled with the speed your team exercised. We feel priveliged to have Web Design company as our online markerting partner!

Are you ready to take it to the next level?